YouTube Growth Hub for ENTREPRENEURS
Turn your small business into a scalable, systems-driven brand
Subscribe to Sheryl Plouffe on YouTube for weekly, no-fluff training on strategy, visibility, and scalability — created specifically for entrepreneurs who want more profit, more freedom, and less grind.
New videos every week • Strategy, systems & visibility
- Short, actionable trainings you can implement in under an hour
- Playbooks for turning views into leads, and leads into clients
- Guidance on building a scalable, systems-based business
“Marketing is not just about views. It’s about building a predictable, scalable client attraction system for your business.”
Sheryl Plouffe · CEO, ICONMAKER® |Business Growth Strategist
Why Subscribe
YouTube content built for small business owners, not influencers.
Every video is designed to help you move one step closer to a scalable, freedom-based business — without burning out or posting content that doesn’t convert.
Clarity on your growth strategy
Learn how premium offers fits into your larger business model — from offer design and pricing to authority positioning.
Systems over hustle
Discover how to turn systems into repeatable processes and workflows so your business can scale without you doing more.
Clients, not just views
Use conversations intentionally to attract qualified leads and high-value clients who are ready to work with you.
Start Watching
Watch a featured training, then hit subscribe so you don’t miss the next one.
This channel is your always-on coaching hub for visibility, authority, and scalable growth.
Meet Sheryl
Coach, consultant & former TV presenter turned business growth strategist.
Sheryl has spent decades on camera and behind the scenes helping experts, founders, and service providers package their expertise in a way that is both visible and scalable.
On YouTube, she brings that experience to you — distilling what actually works for small business owners into practical, step-by-step guidance you can apply the same day.
- Built a personal brand and business around systems, not burnout
- Works hands-on with small business owners, consultants, and agencies
- Creator of ICONMAKER® — a framework for growth and scalability
Success Stories
Small business owners who shifted from guessing to growing.
These are real results from entrepreneurs who leaned into visibility, systems, and strategic content.
“Within 90 days of applying Sheryl’s YouTube and systems strategy, our lead flow doubled without adding more platforms or working more hours.”
Amelia R.
Founder, boutique marketing studio
“She helped me see how my content could actually support a scalable offer. I’m no longer posting randomly — everything connects to a clear client journey.”
Marcus T.
Consultant, B2B services
“Sheryl’s approach gave me the confidence to show up consistently on video and the structure to turn that visibility into revenue.”
Linda K.
Owner, professional services firm
Free Business Growth Assessment
Take the ICONMAKER® Business Growth & Scalability Assessment.
In just a few minutes, you’ll see where your business is ready to scale — and where systems, visibility, or offers are holding you back.
- Identify your biggest growth opportunities in the next 6–12 months
- Pinpoint the systems gaps that are preventing you from scaling
- Get a clear next step for turning visibility into consistent revenue
Free for small business owners and service-based entrepreneurs.
Questions
FAQ about the channel & the ICONMAKER® assessment.
Who is your YouTube channel best suited for?
The channel is designed for small business owners, consultants, agencies, and service providers who want to grow with strategy, systems, and visibility — not just more hustle. If you sell expertise or services and want a scalable business, you’ll feel right at home.
Do I need to have a big following?
No. Many of our clients are in the early stages of building their six- or seven-figure business. On my YouTube channel you’ll find content on foundational strategy, monetization, and advanced scaling systems.
Is the ICONMAKER® assessment really free?
Yes. The assessment is a complimentary tool to help you see where your business is today and what’s required to make it scalable. At the end, you’ll have the option to explore working with Sheryl more closely, but there is no obligation.
How long does the ICONMAKER® assessment take?
Most small business owners complete it in about 5–7 minutes. You’ll receive a clear snapshot of your current growth stage and key focus areas for the next phase.
Keep learning with Sheryl.
Subscribe on YouTube for weekly strategic insights on visibility, systems, and scalable growth.
© 2026 Sheryl Plouffe Media Inc. All rights reserved.