Authority · Business Strategy · AI

Your Expertise Shouldn’t Be Limited by Your Calendar.

For established coaches, consultants, and experts ready to build authority, stronger businesses, and AI-powered assets that extend the value of what they know.

Find Your Next Step
Sheryl Plouffe — Business strategist, former national TV broadcaster, and AI innovator

Two Paths. One Bigger Vision.

What Are You Ready to Build?

Whether you’re building a business around your expertise or ready to scale an established business with AI, there’s a path forward.

ICONMAKER®

Build Your Authority & Business

Turn your expertise into high-value offers, attract premium clients, and build a stronger business around what you know.

This path is for

Experts, coaches, consultants, and thought leaders who want to strengthen their positioning, monetize their expertise, or grow their client base.

Explore ICONMAKER® →
Vault Digital

Scale With AI & Intelligent Systems

Make your established business less dependent on you by implementing AI-powered systems and turning proven methods into scalable assets.

This path is for

Established business owners who want to increase capacity, automate processes, improve delivery, and create leverage using AI.

Explore Vault Digital →

You’ve built valuable expertise, but too much of your business may still depend on you showing up personally.

That creates pressure to keep delivering, selling, and solving everything yourself.

Your knowledge should be able to create value beyond the hours you’re available.

About Sheryl

I’ve spent my career helping expertise reach further.

From national television to entrepreneurship to AI innovation, my work has always centered on one thing: helping people turn what they know into greater influence, opportunity, and impact.

Today, I bring together decades of media experience, business strategy, and emerging technology to help established entrepreneurs build businesses that can grow beyond their personal capacity.

25 Years

Television experience

20,000+

Hours of live broadcasting

3.5M+

YouTube video views

12+

AI certifications

Media leadership · Broadcast expertise · AI-powered systems

Sheryl Plouffe signature

A Conversation Is Where It Starts.

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Book Your Call

Choose a time for a personal strategy conversation with Sheryl.

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Explore Your Opportunity

Discuss your expertise, business goals, current limitations, and where the greatest opportunity may exist.

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Identify Your Next Step

Leave with a clearer understanding of which direction makes sense for your business and what to explore next.

Your Expertise Has More to Give.

Let’s explore how to build beyond your personal capacity.