How to Promote Yourself Like a Media Company with Teresa Paul
Mar 07, 2022
After 30+ years working behind the scenes as a sales and marketing manager in media, Teresa Paul had to step in front of the lens to promote her online business. Understanding the power of promotion, with video at the forefront, she has been able to transform her sales and marketing experience into an online coaching and training business. In this episode of Cash In On Camera, Teresa will share how to promote yourself like a media company.
Here’s a glimpse of what you’ll hear…
▶️ [2:20] The broadcast industry has been changing for many, many years long before COVID because social media was really one of the things that started to change things radically in terms of the business model around broadcasting.
▶️ [4:56] I think that entrepreneurs don't understand the basics of marketing and the cold, warm, and hot leads. Most of us go for the low-hanging fruit. We want the ones that are primed and ready to buy, and then we move on to the next ones
▶️ [8:51] There's so much to unpack here because really this is about the willingness and getting yourself out there, which a lot of people are hesitant to do. So, let's go back a little bit, the name of the show is Cash In On Camera, where we're really talking about how you make money and grow your business by being visible.
▶️ [12:04] So you have to have varied content, right? Because people want to know the depths of who you are. But number one, and this is what I learned coming on to the online world. You have to be vulnerable. You have to be willing to say, "Look, I didn't do this right in the beginning", or I really struggled or whatever it is, you have to be vulnerable because people want to do business with people.
▶️ [15:38] Today, you can market your exact client on social media and it is a dream. It is like the golden goose. And I don't think people realize it and take advantage of it because on TV it's broadcast, right? We talk to everybody and we hope that somebody in the audience matches our best client. Not anymore. You don't have to waste all that money. You can really go and find them. And so if you don't have a strategy to do that, you definitely need to get one, because that's where the gold is.