How To Survive (And Make Your Business Thrive) In A Post-Pandemic World with Dr. Richard Kaye
May 06, 2022
We all know the world has changed. So how do you, and your business not only survive but thrive, in a post-pandemic world? In this episode of Cash In On Camera, Dr. Richard Kaye joins to share his unique methodology to achieve not only 'win-win' solutions but far beyond.
Here’s a glimpse of what you’ll hear…
▶️ [2:13] Absolutely. Sheryl, there's an old saying that if you do what you've always done, you're going to get what you've always gotten. You're certainly familiar with that. That wasn't true in the past, it certainly isn't true now.
▶️ [4:20] So, many people lived in scarcity and people still do live in scarcity. There's not enough. It's me, me, me, me. And if that person has a client, they're not coming into me. So, I want to harm and we'll put that other person out of business.
▶️ [8:25] No one wants to buy you just because they know your name and what you do. And I say you, your product or service. So ladies and gentlemen, build relationships. Today, taking people to lunch's a different thing but online and follow up with people.
▶️ [10:24] Building relationships and going back to when I learned how to do that, the edge of my business education and the first CEO space program I attended, I was married to an attorney and she looked at me and said, "Richard, I learned to be an attorney. You learned to be a doctor. How come no one ever taught us how to do business?" It's like, "Whoa, we don't get that".
▶️ [12:25] We see a lot of that though in the entrepreneurial space. And I think when people are not thriving when they're trying to survive and they're in that mode of just trying to make ends meet. There tends to be an aura or maybe an essence of desperation that I think people can sense and that doesn't bode well for you to move your business forward.
▶️ [18:04] Because back then when I was practicing, we didn't have the internet. The computer was for writing reports and, you know, doing the backend stuff. The visible, podcast webinars and stop trying to sell the people who don't want your product and service. It doesn't make a difference. I mean, I was a chiropractor. I wasn't going to market to people who were so ensconced in the medical model. Yes, can they use my services? Yes, and sometimes I did outreach to them and I did that, like, through calling, an orthopedic surgeon.