Brand-Building Systems with Kelly Wittman
Oct 25, 2022
Kelly Wittman is a self-professed 'unemployable' person. Can you relate? If you're self-employed, you must have a good grasp of what it takes to build and maintain your brand. You need systems. In this episode of Cash In On Camera, Brand Strategist Kelly Wittman shares her advice for brand-building systems in your business.
Here’s a glimpse of what you’ll hear…
▶️ [0:58] Yeah, I mean even building off of what you just said, it's so hard to go back. I think about even the thought we've all probably had those burn-it-all-down moments in our business when we're like, "Oh, I should just stop doing this and go back and get a quote-unquote real job." And that's what, as far as I get, whenever I have that thought that comes into my mind. I think it's really just more of a combination of my stubbornness and my need for what we're talking about today, just to have systems, proper systems. I also think what I've really loved about being a business owner and an entrepreneur is accountability. I get to take full accountability and responsibility for the outcomes of my business.
▶️ [4:01] So what I would consider your internal brand, the things that your audience and your community might not necessarily see outright, but they're so important and they play a pivotal role in building a brand that connects, and that allows you to be perceived a certain way and really leads to those thoughts, those feelings, those actions that you're after and what you're going towards.
▶️ [7:53] So really thinking through when someone comes in contact with my brand, whether it's on social media or they're seeing a live stream or they're stumbling upon our website and engaging with our site that way, thinking about what are the thoughts and the feelings that you want them to feel and to have when they engage with your brand. And that's really the strong kind of core foundational brand system when we talk about that, of laying the foundation and making sure you have clarity on that to then guide those external brand elements that you mentioned, like the logo, the fonts, the colors.
▶️ [11:26] I think too, about words and just hinted that with copywriting words can obviously, Do so much to be able to convey a feeling, an emotion, a tone about your brand. And I often think about having let's say, a document whereby it's like, here are the words we use, and here are the words we do not use. Because you mentioned this earlier too, this idea of let's say voice or personality, it's as important to know what not to say as it is to know what you should say. And it's not every word in the vocabulary that's really gonna be on brand for you.
▶️ [15:13] So it's not just how you show up and the look and the feel and what it sounds like, but it's also that quantity of, are you showing up when you say you will? So having those templates and having those systems in place, anything that you can either automate or templatize, I think is a really great bonus for making sure that you're meeting that expectation. You know, we think about every brand that you've come in contact with, you are perceiving them a certain way, and then that builds an expectation.
▶️ [18:15] My goal with working with clients and even just sharing the content and showing up with our business is to help people build brands that connect. And that's really, I would say my marketing tip is don't systematize yourself out of the personal, make that personal connection. Make things feel human to human. And whether that's through a one-on-one coffee chat with someone, inviting them to do maybe a free coaching call, or just sending out personal emails, adding some personalization to your business and your brand can go a long way to building that connection with your audience. And that's really what I'm loving right now.